Selling Menthol

Visualizing Big Tobacco’s Targeted Market Strategies

The project focuses on the curating data from the Truth Tobacco Industry Documents Archive, housed at the University of California, which contains millions of files on America’s tobacco history. With the support of undergraduate research assistants, the project will investigate how the tobacco industry’s marketing strategies, especially regarding the sale of menthol products, relate to capitalism, race, gender, and health policies.

Keith Wailoo is Henry Putnam Professor of History and Public Affairs. He is the chair of the History Department and is jointly appointed at the Woodrow Wilson School. His work centres on the combination of history and health policy.